cardsync
client
cardsync
Services
Meta Ads, TikTok Ads, UGC
year
November 2023 - Present
the numbers
ROAS on Meta Ads
ROAS on TikTok Ads
Increase in MoM sales
Reduction in CAC
testimonial
"Checkmate is a great agency to work with. They go above and beyond to help us here at cardsync. They’ve helped us grow so much and execute some incredibly successful campaigns across FB/IG and TikTok.
Highly recommend using this team, if you want to grow your brand and work with some awesome people."
Jason
Founder
about cardsync
Established in 2023, cardsync is an innovative Australian company headquartered in the city of Sydney. A proudly 100% Australian owned and operated, dedicated to transforming the way people connect and network through the revolutionary capabilities of NFC technology.
Winning UGC ads
the goal
cardsync partnered with Checkmate looking to increase their online store sales across popular collections, as well as increasing conversion rate and ROAS (Return on Ad Spend) through their marketing...
game plan
UGC Content
The foundation of our strategy was built on creating authentic and transparent review style UGC content that would be used to deploy in paid advertising channels. Before content production, it was crucial to hand pick a group of creators that best resonated with cardsync's brand and target audience.
We then progressed with crafting conversion-focused content that highlighted the pain biggest points people encounter when using traditional business cards leading with benefit driven scripts that spoke to their ICP.
Creative testing Process
We needed to implement a process to create & iterate on best performing creatives, fast! The account had no creative testing history.
We stepped in and immediately implemented a creative testing process to iterate on:
→ Opening hooks
→ Visual styles (statics, videos, carousels, gifs)
→ Offers
→ UGC creators
A robust creative testing system allowed us to increase hook rates, decrease NCAC and find winning ads efficiently.
Acquisition & Creative Targeting
Our strategy for new customer acquisition was simple. Drive targeted traffic towards cardsync's top performing collections through Paid Social channels (Meta/TikTok). We turned to broad targeting with dynamic ads and Advantage+ campaigns, letting the creative itself serve as the targeting. With sharp hooks and a tailored approach to their ideal avatar, we cut through the noise and scaled aggressively while maintaining healthy MER targets.
The results drivers in terms of funnel structure were:
→ Moving away from interest targeting and LAL’s into Broad targeting in TOF campaigns
→ Sufficient budget in retargeting campaigns (BOF) with constant monitoring of frequency
→ Repeatable content production system
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